Loft 204 was created to reach the city girl with an unparalleled sense of style, she’s aware of fashion trends but not led by them. She is ultra-cool, confident, her own individual and makes her own fashion rules. The collection comprises of edgy silhouettes, chic modular separates and perfectly constructed basics, the line brings a fresh perspective to the needs of a modern wardrobe while improving upon the canon of essentials.
